Paid social ads

Facebook & Instagram
ads for modern
service businesses

IntelliData builds, launches, and manages paid social campaigns for contractors and professional service firms — optimized for booked appointments, not vanity metrics.

Get startedHow it works
New leads
Today
MJ
Maggie Johnson
Roof replacement · Cherry Hill
DR
Daniel Ruiz
Kitchen remodel · Marlton
GH
Gael Harry
Tax advisory · Voorhees
All leads
Cost per qualified lead
−34%
$87.80
MTWTF
Booked this week
18 appointments
Industries we run ads for
RoofingPlumbingHardscapingCPA FirmsLaw FirmsMedical & DentalRemodelingEpoxy FloorsRoofingPlumbingHardscapingCPA FirmsLaw FirmsMedical & DentalRemodelingEpoxy Floors
01
Campaign brief
Offer & service area
Audience + budget
Tracking install

Easy setup

We audit your offer, install tracking, and build your first campaign set. Live in days, not months.

02
Qualified only
Booked
Qualified
Filtered out

Qualified leads

Targeting, creative, and forms tuned so only people ready to book reach your inbox.

03
Ad spend → Booked calls
+32% booked calls

Track growth

Dashboards tie every dollar of ad spend to booked calls and signed clients.

What we do

Built for booked appointments

A full paid-social engine — creative, targeting, funnels, and tracking — run for you and reported in plain English every week.

Creative & copyAudience targetingLanding pagesConversion trackingDaily optimizationSpeed-to-lead follow-up

Creative + copy

High-converting ad copy and scroll-stopping creative built around your service — no stock templates.

Audience targeting

Service area, demographics, and intent signals dialed in so budget reaches people ready to book.

Landing pages

Custom-branded pages wired to each ad, so every click lands in a funnel that feels like your business.

Conversion tracking

Meta Pixel + Conversions API end-to-end. Every lead tracked from click to call to signed client.

Daily optimization

Bids, audiences, and creative mix adjusted daily so cost per qualified lead keeps dropping.

Weekly reporting

Transparent weekly and monthly reporting on spend, leads, and booked revenue. No jargon.

Full-funnel tracking

Every dollar traced from click to signed client

Pixel and Conversions API on every campaign, wired into your CRM. You see which ad, which audience, and which creative produced the revenue — not just the clicks.

Book a discovery call
Ad impressions184,220
Clicks5,410
Leads412
Booked calls196
Signed clients63
The process

From kickoff to booked calls

Get started
01

Discovery & offer audit

We map your services, margins, and service area to the offer most likely to convert.

02

Build & launch

Creative, copy, landing page, forms, and tracking built and shipped inside two weeks.

03

Optimize & scale

Daily management, weekly reporting, and budget scaled into what's already profitable.

What's included

Everything you need to turn ad spend into booked jobs

Custom ad creative & copy built around your offer
A/B testing of headlines, images, and audiences
Lead capture forms + CRM integration
Speed-to-lead follow-up workflow
Transparent weekly & monthly reporting
Month-to-month — no long-term contract
$87.80
Cost per qualified lead
NJ CPA firm webinar campaign
Click → Call → Client
Full-funnel tracking
Pixel + Conversions API on every campaign
30 days
To first qualified leads
or we keep working until they come
Success stories

Real campaigns, real booked work

“IntelliData rebuilt our ads and follow-up from scratch. We went from chasing referrals to a calendar that fills itself.”

Talia S.
Owner, roofing contractor

“The tracking alone was worth it. For the first time we know exactly which ad produced which signed client.”

Jordan J.
Managing partner, CPA firm

“Leads started inside two weeks, and the cost per booked call kept dropping every month after.”

Samuel T.
Founder, hardscaping company
Common questions

Your questions, answered

How much should I budget?
Most clients see consistent qualified lead flow starting at $3,000/month in ad spend, plus our management fee. Below that, Meta's algorithm can't gather enough conversion data to optimize. We'll give you a specific number for your market and service area on the discovery call.
How fast do leads come in?
First leads typically arrive within the first 1–2 weeks of launch. Peak performance takes 30–60 days as we gather conversion data, test creative, and refine audiences. We guarantee first qualified leads within 30 days — or we keep working at no additional management fee until they come.
Do I own the leads & ad account?
Yes — 100%. The ad account, pixel, page, and every lead belong to you. We pay nothing to Meta on your behalf and take no markup on ad spend; you pay Meta directly. If we ever part ways, everything stays with you.
Is there a contract?
No. Everything is month-to-month. We keep clients by performing, not by locking them in.

Not sure we can get you better clients? Let's find out in 15 minutes.

We'll get on a quick call, look at your business, your offer, and your market, and tell you straight whether we can drive qualified, high-value leads for you. If it's a fit, we'll map the plan. If it's not, you'll leave with a clear picture of what to fix first — no pressure either way.

  • We only take on clients we're confident we can win for
  • First qualified leads in 30 days — or we keep working until they come
  • Month to month. No contracts. Ever.
  • Best fit for businesses ready to invest $3K+/month in ad spend
(856) 316-4889
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