For Accounting & CPA Firms

Marketing & Automation Built for Accounting Firms

We bring CPA firms a steady flow of qualified business clients through paid ads — then automate the intake, follow-up, and workflow behind them so your team isn't buried in admin during busy season.

  • Month-to-month — no contracts
  • You own your ad account & data
  • First qualified leads in 30 days
app.gohighlevel.com/pipelines
CRM lead pipeline
Facebook ad creative
FYou're confirmed — free consultation with Frank Kapitza
Frank Kapitza & Associates
Free Consultation

You're booked, Michael.

Your free consultation is confirmed. You'll get real answers about your tax and accounting situation — where you may be overpaying, what's exposed, and where the opportunities are. It's a conversation, not a sales pitch.

WHEN
Tuesday, July 7, 2026 · 3:00 PM
WHERE
Virtual · Google Meet
Join Google Meet →
$87.80per qualified lead
Meta Pixel + Conversions API on every campaignLive NJ CPA case study belowCreative, funnel & CRM in-houseBased in New Jersey

Referrals are great.
They're also not a growth plan.

Referral flow is unpredictable — one slow quarter and the pipeline dries up with no lever to pull.

Generalist agencies chase clicks and impressions. They don't understand engagement letters, niches, or what a good-fit business client looks like for your firm.

Even when leads come in, manual intake and follow-up eats staff hours you don't have — especially January through April.

$87.80
Cost per qualified lead
NJ CPA webinar campaign, 2026
7-stage
Webinar pipeline built in CRM
registration → attendance → booked consult
0 contracts
Month-to-month engagement
we earn the renewal every month
The Customer Journey

From scroll to signed client: the actual system

This isn't a diagram of what we'd theoretically build. Every screenshot below is the live system running for a real NJ CPA firm client — the ad, the funnel, the automation, and the pipeline it fills.

01

The scroll-stopping ad

It starts in the feed. We produce the video, statics, and carousel creative in-house — hook-first, compliance-safe, and built around an offer business owners actually want. Multiple angles run head-to-head until a winner emerges.

Facebook static ad variant 1
Facebook static ad variant 2
Carousel variant
carousel-1.jpg
carousel-2.jpg
carousel-3.jpg
carousel-4.jpg
carousel-5.jpg
carousel-6.jpg
02

The branded landing experience

Every click lands on a site we designed and built for the firm — not a generic form. Same fonts, same colors, same voice as the ad, so trust carries straight through.

kapitzaaccounting.com
Client website home page
03

The booking funnel

One decision at a time. Prospects choose an in-person or virtual consultation, pick a time, and answer qualifying questions — every step tracked with Meta Pixel + Conversions API.

kapitzaaccounting.com/book
Consultation booking page
04

Automation takes over in seconds

The moment a lead comes in, the machine moves: the firm gets an instant alert, the lead gets a branded confirmation, and missed calls trigger automatic text-back — no staff required.

K🔥 New Facebook Lead — respond in 5 min
🔥New Facebook Lead

A new lead just came in from Facebook. Details below — reach out promptly.

Name
M. Rivera
Email
m.rivera@example.com
Phone
(###) ###-0142
Annual Revenue
$0–$150,000
Instant internal lead alert
FYou're confirmed — free consultation with Frank Kapitza
Frank Kapitza & Associates
Free Consultation

You're booked, Michael.

Your free consultation is confirmed. You'll get real answers about your tax and accounting situation — where you may be overpaying, what's exposed, and where the opportunities are. It's a conversation, not a sales pitch.

WHEN
Tuesday, July 7, 2026 · 3:00 PM
WHERE
Virtual · Google Meet
Join Google Meet →
Branded confirmation to the lead
Automated SMS follow-up in CRM
Automated missed-call text-back in the CRM
05

A pipeline you can actually see

Every lead lands in a stage-by-stage pipeline — new lead, contacted, appointment scheduled, showed up. No spreadsheet, no guesswork: the firm sees exactly what their ad spend is producing. (Client details blurred for privacy.)

app.gohighlevel.com/pipelines
CRM pipeline of leads by stage

This entire system — creative, funnel, automation, pipeline — is what we install for accounting firms.

Done-For-You Content

You record 30 minutes a month. We do everything else.

The #1 reason firm owners never post content or run video ads: nobody has time to figure out what to say, how to shoot it, or what to do with the footage. So we removed all of it. Your only job is to hit record.

01

We do the market research

We study what business owners in your market are actually asking, what competitors are running, and which hooks are winning in the accounting niche right now. Every piece of content starts from data, not guesswork.

02

We write your scripts

You get word-for-word scripts with hooks, delivery notes, and a shot list — reviewed for compliance before they ever reach you. No blank-page problem, no wondering what to say on camera.

03

We help you build your studio

We spec and help you set up a simple recording corner in your office or home — camera, lighting, mic, and teleprompter — so every take looks professional without a production crew showing up.

04

You send the raws. We do the rest.

Record the scripts, upload the raw footage, and you're done. We handle editing, captions, graphics, versioning for Reels and ads, publishing, and turning the winners into paid campaigns.

Your total time commitment: about 30 minutes of recording a month. Everything else — research, scripts, studio setup, editing, posting, and ads — is on us.

Common Questions

Accounting & CPA Firms — FAQ

Do Facebook ads actually work for accounting firms?
Yes — with the right offer. Business owners aren't searching for a new CPA every day, so we lead with something valuable right now: a tax-planning webinar, an advisory consult, an entity-structure review. Paired with retargeting and tracked follow-up, paid social consistently produces qualified business-owner leads for accounting firms at a fraction of what Google Search costs in this niche.
What does it cost?
Plan on ad spend starting around $2,000–3,000/month plus our management fee. Automation and integration projects are scoped separately as fixed-price engagements. Everything is month-to-month — no annual contracts.
How is this compliant for a CPA firm?
We avoid outcome guarantees and misleading claims in all ad copy, keep records of every ad version we run, and structure offers around education rather than promises. You review and approve creative before anything goes live.
We're slammed during tax season — how much of our time does this take?
About 45 minutes for onboarding, then roughly 30 minutes a month reviewing performance. The entire point of the intake and follow-up automation is that leads get handled instantly even when your whole team is heads-down in returns.
Can you work with the software we already use?
Almost certainly. We integrate with the common practice stack — QuickBooks, Xero, Karbon, TaxDome, and standard CRMs — and we build custom integrations when off-the-shelf connections don't exist.

What we do for accounting firms:

Live client creative
FK
Frank Kapitza & AssociatesSponsored ·
Most business owners never get a second opinion on their tax returns. When was the last time someone checked your accountant's work?
Facebook ad creative
kapitzaaccounting.comBook Your Free Review
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FK
frankkapitzacpaSponsored
···
Instagram ad creative
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frankkapitzacpa Tax strategy isn't just forward thinking…

Facebook & Instagram Ads

Scroll-stopping creative and campaigns tracked from click to signed client.

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small business accountant near me
Sponsored
kapitzaaccounting.com
Small Business CPA — Book a Free Consultation
Tax strategy, bookkeeping & QuickBooks support for NJ business owners.

Google Ads

Capture owners actively searching for a new accountant in your market.

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Automated text-backAutomated SMS follow-up in CRM

CRM & Follow-Up Automation

Speed-to-lead follow-up, booking confirmations, and no-show recovery on autopilot.

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New client signed
AI agent
Folder + tasks created
Docs requested

AI & Workflow Automation

Practice migrations, integrations, and AI workflows that erase manual admin.

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Not sure we can get you better clients? Let's find out in 15 minutes.

We'll get on a quick call, look at your business, your offer, and your market, and tell you straight whether we can drive qualified, high-value leads for you. If it's a fit, we'll map the plan. If it's not, you'll leave with a clear picture of what to fix first — no pressure either way.

  • We only take on clients we're confident we can win for
  • First qualified leads in 30 days — or we keep working until they come
  • Month to month. No contracts. Ever.
  • Best fit for businesses ready to invest $3K+/month in ad spend
(856) 316-4889
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