Show Up When They're Already Searching
Facebook interrupts. Google captures intent. When a homeowner searches "patio contractor near me" or a business owner searches "small business accountant", we make sure you're the one they call — and we track it all the way to revenue.
- Month-to-month — no contracts
- You own your ad account & data
- Manual bidding, no autopilot waste
Why most Google Ads accounts bleed money.
Smart campaigns and broad match burn budget
Google's defaults optimize for Google's revenue: auto-applied recommendations, broad match creep, and Display expansion quietly drain spend on junk clicks.
No real conversion tracking
If the account only tracks clicks or page views, Google optimizes toward window shoppers. Without call and booking-level tracking, the algorithm is flying blind.
Set-and-forget management
Agencies that build once and check monthly miss the search-term rot: irrelevant queries pile up daily and every one costs money.
How we run Google Ads differently.
Intent mapping
We build keyword sets around buyer intent — 'near me', service + city, emergency terms — and negative-match everything else.
Manual CPC control
No automated bidding until the account has real conversion data. We set bids by keyword value, not Google's suggestion box.
Tracking wired to revenue
Call tracking, form tracking, and booking events feed back into the account so optimization targets booked jobs, not clicks.
Weekly pruning
Search-term reports reviewed weekly. Junk queries negatived, winners scaled.
Google Local Services Ads — a separate, pay-per-lead channel.
For eligible trades, Google Local Services Ads appear above regular search ads, carry the "Google Guaranteed" badge, and only charge you when a real lead calls. It's a separate account with its own screening and bidding. We run both alongside your Google Ads campaigns so you own the top of the results page.
Google Local Services AdsGoogle Ads questions, answered.
How much should I budget for Google Ads?
Most service businesses need $1,500–$5,000/month in ad spend to compete, depending on market and trade. We size the budget from real CPC data in your area before you commit — no guessing.
Google Ads or Facebook Ads — which is better for my business?
They do different jobs: Google captures existing demand, Facebook creates it. High-urgency services lean Google; offer-driven and brand campaigns lean Facebook. Most of our clients run both once one channel is profitable.
How fast will I see leads?
Search campaigns can produce leads in the first week because the intent already exists. Expect 30–60 days of data before the account stabilizes into predictable cost-per-lead.
Do I keep my ad account if we part ways?
Yes. The account, the data, and the campaigns are yours — we work inside your account, never hold it hostage.